Summary
- Closed for EoI
- Profile Type
- Technology request
- POD Reference
- TRES20241016024
- Term of Validity
- 16 October 2024 - 16 October 2025
- Company's Country
- Spain
- Type of partnership
- Commercial agreement with technical assistance
- Targeted Countries
- All countries
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General information
- Short Summary
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Gas station promotions are often generic and lack added value. Customers refueling gasoline might also be interested in other products such as certain food, drinks, wood, etc.
An innovation services SME is looking for AI solutions to personalize customer product promotions, enhancing their satisfaction and loyalty. The solution searched shall identify customers, access to their consumer profile, and launch personalized promotions to generate new sales, e.g. buying in the convenient store. - Full Description
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Gas station chains companies serve millions of customers. To provide better service and increase loyalty, they have a loyalty program with a mobile application (APP) that award points for every purchase or refueling made in their gas stations. Later points can be redeemed for rewards, discounts or other benefits.
Notifications with general promotions are issued through the APP, but they are not segmented or personalized and results are processed globally with a post-mortem analysis. In fact, the current marketing approach promotes products according to past sales, not new products or services. The main reason for this is the lack of customer information about their habits or preferences (example: possibility of offering to a sportsman a real-time isotonic water, instead of a general hot coffee promotion).
Therefore, the Spanish innovation services SME is looking for a solution that helps locate and identify a customer at a gas station, access to his / her consumer profile (and/or real-time consumption data), and launch a personalized promotion to generate new sales, e.g. buying in the convenient store.
The goal is to increase the penetration of the loyalty program, increase loyalty and sales, activating cross-selling, in a personalized way and in real time (when entering the gas station).
The future promotional system might help to:
• Locate and identify customers, both loyalty program members/non-members.
• Gather quality customer consumption data for customer segmentation and product offers to promote cross-selling.
• Ability of AI/Data mining to infer new customized offers. Generative AI could be part of the new system capabilities.
• Enable online access to quality data with robust systems.
• Be able to obtain customer consumption data outside the gas station (e.g., coffee consumption in other nearby establishments).
In addition to software, the proposed system may incorporate any type of hardware that is required for data capture or other needs.
The Spanish SME is an open innovation accelerator that helps companies find, connect and co-develop with other tech companies, startups or tech centers in various projects and partnerships. This request is part of an innovation challenge that is currently open to all interested applicants. - Technical Specification or Expertise Sought
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The future solution should fulfill some requirements, in summary:
• Enable required functionality (see detailed requirements in description)
• Better data analysis through IA / Data mining
• Easy implementation
• Ability to incorporate all types of clients (older, non-members...)
• Ability to work online and offline (e.g. anticipate offers in the gas stations where there is no connectivity, replicate transactional data as soon as internet network is available ...) - Sustainable Development Goals
- Goal 12: Responsible Consumption and Production
- Goal 17: Partnerships to achieve the Goal
- Goal 9: Industry, Innovation and Infrastructure
- Goal 11: Sustainable Cities and Communities
Partner Sought
- Expected Role of a Partner
- Solution provider
- Type and Size of Partner
- SME <=10
- University
- Other
- R&D Institution
- Big company
- SME 50 - 249
- SME 11-49
- Type of partnership
- Commercial agreement with technical assistance
Dissemination
- Technology keywords
- 01003006 - Computer Software
- 01003020 - Building Automation Software
- 01003003 - Artificial Intelligence (AI)
- 01003010 - Databases, Database Management, Data Mining
- Market keywords
- 01004008 - Other data communications
- 02007015 - Integrated software
- 02007007 - Applications software
- 02007016 - Artificial intelligence related software
- Targeted countries
- All countries