Romanian SME producing home appliances is looking for partners under commercial agency or distribution services agreement

Summary

Profile Type

Business Offer

POD Reference

BORO20240731007

Term of Validity

31 July 2024 - 31 July 2025

Company's Country

Romania

Type of partnership

Commercial agreement

Targeted Countries

All countries

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General information

Short Summary

The Romanian company was founded in 1994 as a family business, as a home appliances retail and distribution company. After 26 years of sales they developed their own private label in 2020. They develop a wide range of products under their brand, such as: air fryers, coffee machines, grills, kitchen machines, washing machines, fridges, freezers. They are looking for dealers and sellers to make the brand known around the EU under commercial agency or distribution services agreements.

Full Description

The Romanian home appliances retail and distribution company with 30 employees has developed its own brand of home appliances in 2020. They are leaders in the home appliance retail sector in their County.

They compare the quality of their products with well known brands like Philips, Tefal, Beko. Pricing of these products are well below all the well known brands. All the products are carefully chosen and tested, at EU standards.

Some of the products they produce are:

Sandwich maker panini GR-2314, 750W, Black

Waffle Maker WM-1912, 1000W, Black

Kitchen Machine SKM-1000RD, Red

Deep Fryer SDF-2050, 5L, 2000W, Inox

Espresso Machine SCM-1500, Milk tank 1.2L, 15 BAR

Air Fryer : Digital Control, 3.5 L Basket

Air Fryer : Digital Control, 5 L Basket

Split AC :,12000 BTU, WI-FI Control

Washing Machine: 7Kg, 1000 RPM

Washing Machine: 8KG,1200 RPM

Fridge Freezer: 250 L, Retro Model

Fridge: 359 L, Display, NO FROST

Built in hob: 2 ceramic zones

Fridge Freezer:, 273 L, Black

Built in ho: 2 zone electric + 2 zone gas

Built in Hob: 2 induction zone

Built in Hob: 2 zone induction + 2 zone gas

In 2020 they have produced over 10000 items.

They are looking to collaborate with companies willing and able to sell these products in other countries. They have been selling these appliances until now only in Romania, but the Romanian company is motivated to sell these types of products abroad in order to gain a larger market size and obtain a larger profit. The Romanian market, however small, appreciates their products, therefore they have high expectations that the foreign market will too.

The Romania company is willing to cooperate under commercial agency agreement or distribution services agreement.

Advantages and Innovations

This brand was born out of a desire to offer the market products with very good price, good quality and nice design.

Every product put on the market has the best price compared to other brands that are already on the market, with the same specifications. The company compares the quality of their products with those of well known brands like Philips, Tefal, Beko. All the products are carefully chosen and tested.

Their target final clientele is medium budget persons.

Stage of Development

Already on the market

Sustainable Development Goals

Goal 12: Responsible Consumption and Production

Partner Sought

Expected Role of a Partner

Sought partner's:

Activity: Businesses that sell these types of products (each order of minimum 5000 euros) and agents willing to actively seek sales themselves in the agents' territory (no minimum amount required).

Type: >500, >500MNE, 251-500, SME<10, SME 11-50, SME 51-250

Role: They are willing to cooperate under commercial agency agreement or distribution services agreement.

Type and Size of Partner