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Romanian wholesaler seeks Hungarian SME producers and EU suppliers of specialty food & beverages

Summary

Profile Type
  • Business request
POD Reference
BRRO20250625021
Term of Validity
27 June 2025 - 27 June 2026
Company's Country
  • Romania
Type of partnership
  • Commercial agreement
  • Supplier agreement
Targeted Countries
  • Romania
  • Hungary
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General information

Short Summary
Ervin Impex SRL, operating under the brand name Bani Market (with 5 retail stores), is a Romanian importer and distributor of high-quality food and beverage products, with particular expertise in Hungarian specialties. Although the company is not currently importing, it is actively seeking new Romanian retail and wholesale partners, as well as Hungarian and EU-based suppliers, to expand its product portfolio and national distribution network.
Full Description
Founded nearly 30 years ago, Ervin Impex SRL (know through its Bani Market - retail stores) has built a strong reputation as a distributor of premium Hungarian food and beverage products in Romania. The company offers a wide range of high-quality local Romanian goods, and while it is not currently importing, it focuses on expanding access to Hungarian specialties such as paprika, artisanal sausages, sweets, jams, wines, condiments, and other regional delicacies.
The company also owns the private label Mia Mamma, under which it produces condiments, sauces, saltine crackers, and is currently developing a new homemade chocolate candy bar.

Bani Market retail stores has become known locally for offering a curated selection of high-quality Hungarian products that are otherwise difficult to find in the Romanian market. Their customer base includes ethnic grocery stores, delicatessens, neighborhood supermarkets, and HORECA clients.
Their selection combines trusted local brands with cross-border specialties, providing Romanian consumers access to both familiar and hard-to-find regional delicacies.

The company operates both wholesale and retail distribution. With a 1200 m² warehouse, a fleet of 9 delivery vehicles, a team of 6 sales agents, and nearly 1,000 active customers, Ervin Impex is well-positioned to handle regular shipments, maintain stable stock levels, and introduce new product lines as needed. The company’s headquarters and warehouse are strategically located in Sfântu Gheorghe, in the heart of Romania, offering optimal logistical advantages.

Currently, the company is looking to:
- Expand its reseller and retail partner network and logistics across Romania, especially in larger cities
- Collaborate with Hungarian and EU producers of specialty food and beverages interested in entering or growing in the Romanian market
- Partner with local logistics or distribution hubs

The company welcomes both short- and long-term partnerships and is flexible regarding ordering volumes and promotional activities.
Advantages and Innovations
Over 10 years of experience in cross-border food import and distribution

Established reputation and customer trust in the Romanian-Hungarian food segment

Full logistics support and cultural alignment for smooth partnership

Regular product updates and continuous assortment expansion

Strong understanding of Romanian food trade regulations and retail channels
Technical Specification or Expertise Sought
The company is looking for reliable food and beverage producers (preferably SMEs) with experience in exporting their products to EU markets. Partners should be able to offer consistent product quality, provide product documentation (labels, certifications), and support logistics and marketing cooperation when needed.

Priority is given to suppliers of traditional, specialty or regional food products, with shelf-stable items suitable for distribution in the Romanian retail and HORECA sectors.
Stage of Development
  • Already on the market
Sustainable Development Goals
  • Goal 12: Responsible Consumption and Production
  • Goal 2: Zero Hunger
IPR status
  • IPR granted
IPR notes
Mia Mamma is a registered trademark owned by Ervin Impex SRL.

Partner Sought

Expected Role of a Partner
For Romanian partners: resell or distribute imported products via physical shops

For foreign producers: supply high-quality food and beverages, provide marketing materials, collaborate on logistics and launches
Type and Size of Partner
  • SME 11-49
  • Big company
  • SME 50 - 249
  • SME <=10
Type of partnership
  • Commercial agreement
  • Supplier agreement

Dissemination

Technology keywords
  • 08001003 - Food Packaging / Handling
  • 08001001 - Drink Technology
Market keywords
  • 09004006 - Packing products and systems
  • 09003004 - Distributors, imports and wholesalers
  • 07003001 - Wine and liquors
  • 07003003 - Soft drinks and bottling plants
  • 07002005 - Other retailing
Sector Groups Involved
  • Retail
  • Agri-Food
Targeted countries
  • Romania
  • Hungary

Images

Files

Bani Market Logo.pdf
Mia mamma Logo.pdf