Summary
- Profile Type
- Technology request
- POD Reference
- TRRS20241216026
- Term of Validity
- 17 December 2024 - 17 December 2025
- Company's Country
- Serbia
- Type of partnership
- Commercial agreement with technical assistance
- Investment agreement
- Targeted Countries
- Croatia
- Slovenia
- Slovakia
- Montenegro
- Austria
- Italy
- Poland
- Netherlands
- Hungary
Contact the EEN partner nearest to you for more information.
Find my local partner
General information
- Short Summary
- Serbian microgreens startup dedicated to motivating people in urban areas to switch to more plant based food and sustainable zero-waste every day practices. Through commercial microgreen cultivation on the one hand and education of independent growing via workshops and app on the other, it strive towards a greener future.
- Full Description
-
Family business, started by growing microgreens plants for the family's needs 2 years ago.
The University (Quantic School of Business and Technology, New York) management in 2023 has decided to reward the best students, including them in a one-year project of working on a business plan in the field of sustainability. Among a thousand graduates worldwide from various industries, most of whom are senior leaders of reputable corporations, this company took first place in the Quantic Moonshot "pitching" competition, which awarded this project with grant amounted $50,000 for platform development. This grant gave boost to the company's owner to furthermore develop virtual farming experience and especially the franchising system, a market valorization, considering that the expert jury was composed of (VC) Venture Capitalists and Business Angels from various technological innovation industries. - Advantages and Innovations
-
Serbian startup is a unique Agro-Tech company positioned as a leader in sustainable urban agriculture, focusing on making superfoods accessible and affordable. Through our innovative microgreen cultivation service, we deliver personalized nutrient-rich mixes directly to customers’ homes. The company integrates zero-waste principles, using biodegradable packaging, recycled distilled water, and composting practices, creating an entirely sustainable business model.
Its focus extends beyond individual health benefits, aiming to embed microgreens into everyday life while promoting environmental responsibility. This approach has attracted a growing customer base who recognize our passion, integrity, and authenticity.
The App should be the next step toward global expansion, providing three key features:
1. Education: The app simplifies learning through gamified challenges simulating real-life microgreen cultivation, enhanced with IoT and AI technology for a dynamic, interactive experience.
2. Networking: It connects microgreen growers worldwide, enabling users to find local producers based on sustainability, delivery speed, and nutritional preferences through an advanced search and scoring system.
3. Entrepreneurship: The company supports the development of local agro-businesses, offering franchise opportunities with accessible investment requirements. Partners undergo training and join our platform to launch sustainable operations locally, creating a network of independent urban farmers aligned with it’s values.
With a mission to make microgreens an everyday essential while fostering sustainability and entrepreneurship, it sets a benchmark in urban agriculture, empowering individuals and communities for a greener future. - Technical Specification or Expertise Sought
- Since the end-user aspect includes virtual cultivation, the integration of tools like IoT and AI is necessary. Also, advanced ways of filtering, ranking and searching on a global level are an important part of the application that covers all growers. Finally, customer service (AI) is an indispensable element.
- Stage of Development
- Under development
- Sustainable Development Goals
- Goal 3: Good Health and Well-being
- Goal 11: Sustainable Cities and Communities
Partner Sought
- Expected Role of a Partner
-
1.Mobile and web app development (focus on user experience and sustainability features).
2.AI integration for virtual farming guidance and chatbot support.
3.Scalable architecture for future expansion - Type and Size of Partner
- Big company
- SME 50 - 249
- Type of partnership
- Commercial agreement with technical assistance
- Investment agreement
Dissemination
- Technology keywords
- 08001005 - Food Technology
- 08001004 - Food Processing
- Market keywords
- 07004006 - Garden and horticultural products
- Sector Groups Involved
- Agri-Food
- Digital
- Targeted countries
- Croatia
- Slovenia
- Slovakia
- Montenegro
- Austria
- Italy
- Poland
- Netherlands
- Hungary