Summary
- Profile Type
- Business Offer
- POD Reference
- BOGB20241108004
- Term of Validity
- 8 November 2024 - 8 November 2025
- Company's Country
- United Kingdom
- Type of partnership
- Investment agreement
- Targeted Countries
- All countries
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General information
- Short Summary
- A UK SME has developed an innovative AI-driven fan engagement platform that utilises user-generated content to create personalised and branded experiences in the music and sports industries. Examples of these experiences include digital scrapbooks, mosaics, and “Fan of the Match” videos. The company is seeking investment to expand its sales team and further develop its technology, with a key focus on growing its client base in the USA, Germany, France, Italy, Spain, and the Netherlands.
- Full Description
-
This UK company is a Software as a Solution (SaaS) company that has developed an AI-powered fan engagement platform targeting sport and music. Content is gathered from global fans to create personalised user experiences as films, fan walls, digital tickets, posters and more.
The Company’s unique selling point is its ability to combine personalised fan experiences with valuable first-party data collection for brands in the sports, music, retail, and entertainment industries.
The platform leverages AI to automatically transform fan-submitted content (like selfies and videos) into unique, branded outputs. These outputs, such as "Stories," digital scrapbooks, mosaics, and "Fan of the Match" videos, can be further personalised based on fan data like age, gender, and location. This focus on individualised content is key to the company’s approach.
Fans can submit content through various avenues, including a dedicated app, a client's existing app, QR codes, SMS links, or social media platforms. This ensures flexibility and convenience for fan participation. The personalised content is delivered to fans via email or through shareable web pages, allowing them to download and share their experiences on social media.
Many brands struggle to engage their fanbase in a personalised manner while simultaneously gathering data to inform their strategies. Collecting valuable first-party data is a key component of this platform, the data includes, demographics, brand affinities, and content engagement metrics, gathered during fan interactions with the platform. This focus allows brands to cultivate stronger relationships with fans while gaining actionable insights to enhance their strategies and drive better results.
Case studies are available to highlight the success of the platform, the company has worked with a UK Premier League football club, creating personalised experiences for the club’s 2023 treble success, resulting in:
Over 70,000 videos and images from fans
Identification of nearly 400 engaged brands
Content from over 130 countries
Plans for tighter CRM integration and continuous campaigns
The Company, who has worked with clients across the UK Europe and the US, is seeking investment to refine its technology and expand its team to increase sales, with a key focus on growing its major league client base in the USA and Europe in countries such as Germany, France, Italy Spain and the Netherlands. - Advantages and Innovations
-
The UK business, with over 5 years of extensive experience in the fan engagement market, in the sports and music sectors, has developed a platform offering personalised fan experiences, automated content creation, and valuable data collection. By leveraging AI and flexible integration, it empowers brands to connect meaningfully with fans and gain insights for better business outcomes.
The key advantages are:
•Personalised Fan Experiences: Utilizes AI to create unique content for fans, such as digital scrapbooks, mosaics, and “Fan of the Match” videos, strengthening brand-fan relationships.
•Automated Content Creation: AI automates editing, reducing time and resources needed for high-quality content, enabling quick, large-scale distribution.
•Valuable First-Party Data Collection: Gathers data on fan demographics, brand affinities, content preferences, and locations. This data helps brands:
o Understand their fan base better
o Create targeted marketing campaigns
o Enhance engagement strategies
•Flexibility and Accessibility: Fans can interact via various channels, including apps, QR codes, SMS, email, and social media, ensuring easy participation.
•Seamless Integration with Other Platforms: Integrates with metaverse e-commerce and CRM systems, extending fan engagement and creating cohesive brand experiences. - Stage of Development
- Already on the market
- Sustainable Development Goals
- Goal 9: Industry, Innovation and Infrastructure
- Goal 8: Decent Work and Economic Growth
Partner Sought
- Expected Role of a Partner
-
The business is keen on collaborating with investors to grow the business who will provide capital and offer expertise and resources for further development and adaptation of the technology, team expansion and promote sales withing the US and EU countries such as France, Germany, Italy Spain and the Netherlands.
The partner is expected to have experience in digital health, technology development, or healthcare service platforms. - Type and Size of Partner
- Big company
- SME 50 - 249
- SME <=10
- SME 11-49
- Type of partnership
- Investment agreement
Dissemination
- Technology keywords
- 11008 - Creative services
- 01003003 - Artificial Intelligence (AI)
- 11003 - Information and media, society
- Market keywords
- 01006004 - Communications services
- 09003006 - Media related services
- Sector Groups Involved
- Creative Industries
- Digital
- Targeted countries
- All countries