Summary
- Profile Type
- Technology offer
- POD Reference
- TOGB20241115006
- Term of Validity
- 15 November 2024 - 15 November 2025
- Company's Country
- United Kingdom
- Type of partnership
- Commercial agreement with technical assistance
- Research and development cooperation agreement
- Targeted Countries
- All countries
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General information
- Short Summary
- UK SME specialising in AI and EEG-based interactive technologies offers immersive systems for events, conferences, and brand activations. They are seeking event agencies, corporate brands, and academic partners for deployment, customisation, and co-development partnerships under a commercial agreement with technical assistance and/or research cooperation.
- Full Description
-
This UK-based organisation operates in the immersive entertainment technology sector, developing artificial intelligence powered and human-computer interface systems for use in conferences, exhibitions, and brand activations.
The technology includes driven interactive experiences and electroencephalogram-based control systems designed to enhance audience engagement and transform event environments.
The technology addresses the need for high-engagement environments, transforming passive event attendance into immersive, interactive experiences. By utilising artificial intelligence and electroencephalogram technology, the systems respond dynamically to user inputs such as focus, gestures, or voice commands, offering event organisers and brands tools that not only attract attendees but also retain their attention for longer periods.
The technology comprises of:
- Artificial intelligence driven interactive installations:
These utilise artificial intelligence algorithms and voice/motion recognition to create engaging event activities, such as gamified storytelling installations where participants interact with an artificial intelligence character to unlock a challenge.
- Electroencephalogram controlled systems:
These systems employ brainwave monitoring technology, enabling participants to control elements of the event experience using cognitive focus. A popular implementation includes mind-controlled drink-pouring systems, where attendees use concentration to interact with the setup.
Traditional event setups often fail to actively engage attendees, resulting in low levels of interaction and brand recall. This technology provides dynamic, immersive installations that enhance user involvement and create memorable experiences. By increasing attendee interaction times and providing engaging activities, the technology helps brands and organisers achieve higher levels of engagement and visibility.
The UK company wishes to forge commercial agreements with technical assistance with partners such as: event agencies, activation specialists for co-developing brand activations, events’ stand builders, advertising firms, corporate brands, academic institutions.
By collaborating with a range of partners, the goal is to refine the technology, explore new applications, and maximise engagement potential in both commercial and research contexts. - Advantages and Innovations
-
The technology integrates artificial intelligence, human-computer interfaces, and electroencephalographic (EEG) systems, creating engaging and gamified event environments.
It offers dynamic, personalised experiences not possible through conventional event setups or simple interactive displays.
This system provides:
● Real-time user control through cognitive engagement (EEG), enabling participants to interact with the environment based on focus and attention.
● Artificial intelligence algorithms that respond dynamically to user inputs, such as gestures or voice commands, creating adaptive and engaging user interactions.
Advantages & Key Features:
● Extended engagement time: Increases average participant engagement time by up to 20 times compared to traditional event displays.
● Modular and customisable design: systems are modular and customisable, fitting various event sizes and themes, from small-scale activations to large exhibitions.
● Real-time data collection: equipped with data monitoring capabilities, the technology collects user interaction data for analysis, providing insights into behaviour and helping refine future installations and campaigns.
● Ease of integration: designed for straightforward setup and minimal support requirements, the technology is compatible with various event infrastructures.
● Sustainable design: modular components support reuse across multiple events, promoting sustainable practices and minimising waste.
● EEG-controlled systems: Among the first technologies in the market to offer cognitive control at public events, enhancing engagement beyond touch or motion-based systems.
● Customisation flexibility: features over 50 adjustable settings per installation, ensuring adaptability to fit different event themes, objectives, and audience demographics. - Stage of Development
- Already on the market
- Sustainable Development Goals
- Goal 9: Industry, Innovation and Infrastructure
Partner Sought
- Expected Role of a Partner
-
Partners are sought to promote and deploy the UK company’s AI-powered and EEG-controlled systems at events, managing setup and ensuring effective integration with event requirements and branding needs.
Partners could be:
- Event Agencies: to integrate advanced interactive technology into event designs, maximising audience engagement.
- Activation Specialists: for co-developing brand activations using AI and EEG-based interfaces.
- Stand Builders: to support the physical integration of technology into event setups.
- Advertising Firms: to enhance interactive storytelling campaigns with immersive technology.
- Corporate Brands: for direct collaboration on promotional events and product launches.
- Academic Institutions: to explore research opportunities and develop new applications for the technology in education, training, and therapy.
Partners will be required to collaborate closely on customising event solutions that leverage the technology for immersive experiences tailored to event themes. They will also be expected to assist with testing and feedback loop to provide real-world environments for testing, gathering data, and offering feedback to optimise and enhance system performance.
The UK company would also like to explore research and development opportunities to collaborate on R&D projects that expand the use of AI and EEG technology beyond entertainment, into fields such as education and training. The desired outcome of the partnership aims to expand the reach and impact of the technology in diverse markets.
By collaborating with a range of partners, the goal is to refine the technology, explore new applications, and maximise engagement potential in both commercial and research contexts. - Type and Size of Partner
- SME <=10
- SME 11-49
- Big company
- SME 50 - 249
- R&D Institution
- Type of partnership
- Commercial agreement with technical assistance
- Research and development cooperation agreement
Dissemination
- Technology keywords
- 01004014 - Serious Games
- 01003016 - Simulation
- 01003003 - Artificial Intelligence (AI)
- Market keywords
- 02007016 - Artificial intelligence related software
- 02007007 - Applications software
- 02007006 - Other system software
- Sector Groups Involved
- Digital
- Targeted countries
- All countries