Skip to main content
European Commission logo
Enterprise Europe Network

UK company offers behaviour‑based AI football scouting & analytics platform and seeks commercial and investment partners

Summary

Profile Type
  • Business Offer
POD Reference
BOGB20250609004
Term of Validity
9 June 2025 - 9 June 2026
Company's Country
  • United Kingdom
Type of partnership
  • Investment agreement
  • Commercial agreement
Targeted Countries
  • All countries
Contact the EEN partner nearest to you for more information.
Find my local partner

General information

Short Summary
UK SME specialising in behavioural‑based artificial‑intelligence scouting for football. The company offers a SaaS and API (Application Program Interface) platform that provides real‑time player and team analytics for fantasy gamers and professional football clubs. The company seeks commercial distribution agreements with clubs, gaming publishers and media partners, and equity investment opportunity to scale internationally.
Full Description
Founded in 2017 and headquartered in Derby, the company blends in‑person football scouting expertise with proprietary behavioural‑data models.

Its cloud‑native platform ingests multi‑angle match video and event feeds to quantify a player's decision‑making, positioning and tactical adaptability.

Outputs are delivered through a responsive web dashboard, embeddable widgets and REST (Representational State Transfer) / GraphQL APIs , (Query Language and server-side runtime for Application Programming Interfaces) enabling seamless integration in club performance suites, fantasy‑gaming back‑ends and media storytelling layers.

The company is seeking international partners to:
• roll out paid pilots with professional clubs and leagues;
• license its data endpoints to gaming, media and betting platforms; and
• secure ~£250 k seed investment to accelerate product development and European market entry.

The desired outcome is an entry into long‑term commercial relationships across B2B and B2C that embed the analytics into multiple workflows, generating recurring revenue and continuous data feedback to improve model accuracy for industrialists and insight for fans, betting & media.
Advantages and Innovations
• Behaviour‑based metrics derived from synchronised event data provide context‑rich insights beyond conventional physical statistics.
• Hybrid human‑AI methodology builds practitioner trust and enables transparent explainability of model outputs.
• Serverless cloud architecture delivers real‑time analytics at >99.9 % uptime with low marginal cost.
• Flexible delivery options: browser interface, embeddable widgets and fully documented REST/GraphQL APIs.
Stage of Development
  • Available for demonstration
Sustainable Development Goals
  • Goal 3: Good Health and Well-being
IPR status
  • Secret know-how

Partner Sought

Expected Role of a Partner
The ideal partners are:
-Professional Football clubs & leagues that can provide data access, participate in pilots, and adopt a subscription licence.
-Gaming & media platforms able to integrate API endpoints and co create narrative content.
-Investors willing to supply seed funding (~£250 k) and strategic networks to accelerate market entry.
-Technology integrators that deliver local implementation of digital solutions and first line support.
Type and Size of Partner
  • SME 50 - 249
  • Big company
Type of partnership
  • Investment agreement
  • Commercial agreement

Dissemination

Technology keywords
  • 11002 - Education and Training
  • 11007 - Sports and Leisure
Market keywords
  • 07001004 - Sporting goods, hobby equipment and athletics clothes
  • 02006004 - Data processing, analysis and input services
Sector Groups Involved
  • Creative Industries
Targeted countries
  • All countries