Summary
- Profile Type
- Business Offer
- POD Reference
- BOGB20250515020
- Term of Validity
- 15 May 2025 - 15 May 2026
- Company's Country
- United Kingdom
- Type of partnership
- Commercial agreement
- Targeted Countries
- All countries
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General information
- Short Summary
- A UK innovative health and wellness company specialising in cognitive enhancement supplements offers scientifically formulated products that support mental clarity, focus, memory, and overall cognitive well-being. With a commitment to providing safe, effective, and evidence-based solutions, the business caters to consumers seeking to optimise their cognitive performance. The company is seeking partnerships with retailers / distributors in the healthcare industry through commercial agreements.
- Full Description
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This is a UK-based health and wellness company offering a premium range of cognitive enhancement supplements developed through a science-led approach. Their cognitive supplements are designed to support mental clarity, focus, memory, and overall brain health 24 hours a day. What sets the business apart is its commitment to delivering clinically dosed, high-potency formulas that produce tangible cognitive benefits through consistent use.
Unlike many conventional supplements that include generic plant extracts, the company focuses on specific bioactive compounds within plants that deliver maximum impact. For instance, rather than simply listing “Blueberry Extract” as an ingredient, the business uses a 30% anthocyanin standardised extract – the active compound known to support brain health. This precise and transparent formulation approach runs through the entire product line.
Each supplement is a blend of nootropics and adaptogens – natural brain-boosting substances known to improve cognitive function, reduce stress, and promote long-term brain health. The Clarity+ supplement, for example, contains a remarkable 4000% of the recommended intake (RI) of Vitamin B12, reflecting the company’s focus on delivering effective doses rather than minimum thresholds.
The company’s products are manufactured in the UK under strict quality controls. All formulations are produced according to Good Manufacturing Practices (GMP IS 22716/2007) and within facilities that are ISO 9001 and ISO 22000 accredited. They are also EFSA compliant, ensuring the highest safety and efficacy standards.
In addition to their scientific credibility, the products are naturally flavoured, sweetened, and coloured, with no added sugars, making them suitable for health-conscious consumers. The convenient delivery formats are tailored for modern lifestyles, encouraging daily use and long-term brain health maintenance.
The business also places sustainability and ethical sourcing at the heart of its business. Ingredients are responsibly obtained, and eco-friendly practices are prioritised across the supply chain. By balancing innovation, transparency, and accessibility, the business is a true disruptor in the cognitive wellness market.
Their success is already evident in the UK where their products are stocked by premium retailers such as Selfridges and Revital, the UK’s largest independent health store chain. This market traction reinforces the products’ quality, safety, and appeal to discerning consumers.
Now, the business is seeking to expand its footprint across Europe and internationally through commercial partnerships with distributors, retailers, and online platforms aligned with their focus on scientific excellence and holistic brain health. They are especially interested in connecting with partners who have experience in wellness, supplements, or pharmacy sectors and who value high-quality, evidence-backed health products.
The business is well positioned to meet the growing global demand for cognitive support solutions, offering commercial partners a differentiated product range that stands out for its potency, transparency, and strong retail performance. - Advantages and Innovations
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Clinically dosed formulas: Unlike many supplements that rely on trace amounts of popular ingredients, the company uses high-strength, clinically relevant doses to ensure real, measurable impact. For example, Clarity+ delivers 4000% RI of Vitamin B12 — a significant boost compared to industry norms.
Active compound focus: The company doesn’t just include generic plant extracts – it targets the active compounds that make a difference. For instance, instead of simply stating “Blueberry Extract,” the formula contains 30% anthocyanins, the specific compound responsible for cognitive benefit. This precision ensures potency, consistency, and efficacy.
Science-led development: All products are grounded in research, formulated in collaboration with specialists in nutrition, nootropics, and adaptogens. Each blend is crafted to support different aspects of brain health, such as focus, clarity, memory, and stress resilience.
Transparent labelling and EFSA Compliance: The company highlights exact dosages and %RI of each ingredient directly on packaging, giving consumers clear and trustworthy information. All formulas comply with EFSA guidelines and are manufactured in GMP and ISO-certified UK facilities.
Natural, clean label formulations: Products are naturally flavoured and coloured with no added sugar or artificial fillers – a clean, health-conscious offering that appeals to modern consumers.
Strong UK market validation: Already listed with premium UK retailers like Selfridges and Revital, the company has proven commercial appeal and retail success, signalling demand and credibility in the high-end wellness space.
Sustainably and ethically sourced: With a focus on sustainability, the company ensures responsible sourcing of all plant compounds and prioritises eco-friendly practices across its operations. - Technical Specification or Expertise Sought
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The UK business is actively seeking partnerships with:
Retailers: Health stores, pharmacies, online platforms, and wellness centres.
Distributors: Established distribution networks with experience in health and wellness products, dietary supplements, or pharmaceutical products and emerging distributors looking to diversify their product lines.
E-commerce Platforms: Online marketplaces specialising in supplements and cognitive enhancement products. - Stage of Development
- Already on the market
- Sustainable Development Goals
- Goal 3: Good Health and Well-being
- IPR status
- No IPR applied
Partner Sought
- Expected Role of a Partner
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The UK company is actively seeking partnerships with:
Retailers with strong regional market presence and customer base that are committed to quality and customer satisfaction: Commercial agreements with Health stores and chains, pharmacies, online platforms, and wellness stores, fitness studios, boutiques and healthy food stores
Distributors: Established distribution networks with experience in health and wellness products, dietary supplements, or pharmaceutical products to ensure reliable and efficient delivery, providing exceptional service to their expanding international customer base.
E-commerce Platforms: Online marketplaces specialising in supplements and cognitive enhancement products. - Type and Size of Partner
- SME 50 - 249
- Big company
- SME 11-49
- SME <=10
- Type of partnership
- Commercial agreement
Dissemination
- Market keywords
- 05007007 - Other medical/health related (not elsewhere classified)
- 07003002 - Health food
- 07002005 - Other retailing
- 07002001 - Drug stores
- Sector Groups Involved
- Retail
- Health
- Targeted countries
- All countries