Summary
- Closed for EoI
- Profile Type
- Research & Development Request
- POD Reference
- RDRGR20250624003
- Term of Validity
- 24 June 2025 - 24 June 2026
- Company's Country
- Greece
- Type of partnership
- Research and development cooperation agreement
- Targeted Countries
- France
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General information
- Short Summary
- A Greek-led consortium is preparing a proposal under the PRIMA 2025 call, TOPIC 1.3.1 – Transforming Mediterranean Food Systems, with the aim of promoting the Mediterranean diet among children and teenagers across the region. The consortium is seeking French higher education institutions, universities, or research institutes with expertise in nutrition, dietetics, healthy food education, or behavioral sciences related to dietary habits.
- Full Description
-
MED4YOUTH is a multidisciplinary project designed to promote the adoption of the Mediterranean diet and the consumption of organic products among children and teenagers across the Mediterranean region. Recognizing the alarming rise in childhood obesity and the erosion of healthy dietary habits, this initiative responds to an urgent public health issue.
The project employs a multi-phase approach that includes baseline assessments, development of educational content, pilot interventions in schools, and large-scale dissemination. MED4YOUTH leverages the proven health and sustainability benefits of the Mediterranean diet—rich in plant-based foods and healthy fats—to foster positive behavior change in young people. The interventions are interactive, culturally adaptable, and built around digital tools, gamification, and living labs.
The consortium includes experts in nutrition, agriculture, pedagogy, and digital innovation. It aims to raise awareness, improve nutritional literacy, and increase long-term adherence to healthy eating practices among youth, while supporting EU goals on food systems, health, and sustainability.
The Greek-led consortium seeks collaboration with a French higher education institution or research center that has proven experience in nutrition or related domains such as human dietetics, food and health education, or behavioral science related to dietary habits. The selected partner will be actively involved in different stages of the project, including the co-creation of educational and promotional materials, implementation of school-based activities, delivery of workshops and presentations, training of educational staff, participation in data collection and evaluation processes, and contribution to dissemination and communication efforts at both national and EU levels. - Advantages and Innovations
- MED4YOUTH offers a novel, youth-centered approach to promoting healthy eating by combining nutrition education with digital tools, gamification, and hands-on activities. Its strength lies in delivering culturally adaptable and engaging content that resonates with children and teenagers across the Mediterranean. Unlike traditional campaigns, it emphasizes behavioral change through interactive learning and active participation. The project is aligned with key EU strategies, such as the Farm to Fork Strategy and the European Child Guarantee, and aims for broad scalability through open-access resources and evidence-based methods. Its interdisciplinary and replicable model makes it a strong candidate for sustainable, long-term impact.
- Technical Specification or Expertise Sought
- The consortium is seeking a higher education institution, university, or research institute in France with expertise in nutrition, dietetics, healthy food education, or behavioral sciences related to diet. The ideal partner should have experience with youth-focused educational interventions, content development, and school-based programs. Familiarity with EU-funded projects and the ability to support evaluation, training, and dissemination activities is highly desirable.
- Sustainable Development Goals
- Goal 12: Responsible Consumption and Production
- Goal 13: Climate Action
- Goal 4: Quality Education
- Goal 3: Good Health and Well-being
Partner Sought
- Expected Role of a Partner
- A research organization in France with expertise in nutrition, dietetics, consumer studies, healthy food education etc. is sought to join the MED4YOUTH consortium. Selected partners will actively contribute to all key phases of the project, including local needs assessments, co-development of educational and promotional materials, and implementation of pilot activities in schools. Responsibilities will also include delivering presentations and workshops, training educational staff, supporting data collection and evaluation, and participating in dissemination through academic outputs and stakeholder engagement. A proactive and collaborative role is essential to ensure the project's success and impact.
- Type and Size of Partner
- R&D Institution
- University
- Other
- Type of partnership
- Research and development cooperation agreement
Call details
- Framework program
- Access to finance
- Call title and identifier
-
PRIMA – Partnership for Research and Innovation in the Mediterranean Area
Thematic Area 3 - Agri-food value chain in Nexus
TOPIC: 1.3.1 (IA) –2025 Transforming Mediterranean Food Systems: Empowering Consumers for Sustainable Die - Coordinator required
-
No
- Deadline for EoI
- Deadline of the call
- Project duration in weeks
-
156
- Web link to the call
- https://prima-med.org/submit-your-project/food-value-chain-in-the-nexus/
- Project title and acronym
-
MED4YOUTH
- Access to finance
Thematic Area 3 - Agri-food value chain in Nexus
TOPIC: 1.3.1 (IA) –2025 Transforming Mediterranean Food Systems: Empowering Consumers for Sustainable Die
Dissemination
- Technology keywords
- 08002002 - Food Microbiology / Toxicology / Quality Control
- 11002 - Education and Training
- Market keywords
- 07003002 - Health food
- 07005004 - Education and educational products and materials
- Targeted countries
- France