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An interactive, easy to implement digital solution and a sustainable strategy for tourism dedicated to municipalities and tourism organisations

Summary

Profile Type
Technology offer
POD Reference
TORO20240404025
Term of Validity
5 April 2024 - 5 April 2025
Company's Country
Romania
Type of partnership
Commercial agreement with technical assistance
Targeted Countries
All countries
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General information

Short Summary
A Romanian company, with over 20 years of experience in software development, has developed a software platform for tourism that reaches people based on their location. It includes a sustainable strategy aimed at efficiently promoting the community to the tourist and developing local economy.
The goal is to maximize the interactions and engage the tourists in a relevant way, by sending them relevant content at the right location and at the right time.
Full Description
The company located in Romania has perfected this solution for tourism in the last 8 years and has implemented it in cities, villages and islands with good results. The platform comes with a sustainable strategy that can be measured in real time. Its benefits are to understand and promote the community to the tourist, give the tools to improve both inbound and outbound marketing and to develop the locality economically.

The purpose of this platform is to offer very relevant content, by targeting the user’s location. That means the tourist will receive information about the attractions and businesses in his vicinity. The focus is on engagement, by utilizing interactive content (guided tours, treasure hunts, polls, photo contests, scratch cards, vouchers, info and videos, events calendar, etc.) and it also includes module for restaurants and hotels that allows visitors to make orders, reservations or request room service.
The integrated module for restaurants is a complete solution in itself, that includes everything from staff applications to inventory management.

The application features:

Attractions
The tourists and citizens can discover attractions in the area, landmarks and can receive information about activities happening nearby: local events in the city, contests etc.

Guided Tours
Help tourists experience the best from their destination
● Tourists receive content about locations they are currently visiting with interesting information, local stories, photos etc.
● Link content for different attractions to create guided tours directly on the mobile app.
● Offer contests with prizes or discounts after.

Hotels
Deliver the best hotel experience to guests by providing an easy way to book and request the services they need: order room service, orders for the restaurant, cleaning services, spa, activities.

Restaurants
The restaurants or partner restaurants can use the platform for dine-in guests.

Museums and Galleries
Museum owners can provide art experiences and engage visitors.

Events and Activities
Help tourists discover fun activities and events at their destination


The use of this platform should be considered as a macro approach, by adding information at a local level and also including content from local institutions and businesses.

The platform is proprietary and provides the organization that uses it exclusive metadata and information about tourists (who, from where, when and what the tourist has been interested and interacted with during the stay) and who are the local actors that have been interacting with the tourist (tourism centers, museums, events, food, culture and point of interest).
The set-up and implementation is extremely fast and needs no programming or technical changes. The platform is multilingual, the content being automatically translated depending on the user’s device settings.
Advantages and Innovations
The solution comes with a sustainable strategy for inbound tourism that can be measured in real time. It offers exclusive metadata and information about users, using AI and Insights, in order to understand context in tourist behavior.

Advantages and innovations of the solution:
- Attracts tourists to the locations and engage them with interactive content
- Promote all the tourist actors services in one place
- Ensures relevant feedback from visitors
- Maximize and engage the tourists by targeting the main points activities during their visit
- The solution can be implemented in a location (country, city, island etc.) in record time
- In Faroe Islands it had a 70% adoption rate 1 year after implementation (relative to the number of inhabitants)
- The implementation of the platform is the main factor for Văleni (Republic of Moldavia) winning the Best Tourism Villages Award 2023 - awarded by UNWTO (World Tourism Organisation).
Stage of Development
Already on the market
Sustainable Development Goals
Goal 9: Industry, Innovation and Infrastructure

Partner Sought

Expected Role of a Partner
The company is looking for municipalities or any entity that is available to take on the implementation at city or locality level.
They will be provided with technical support from the application developer to adopt and integrate the solution.
The collaboration would be under the form of a Commercial agreement with technical assistance.
Type and Size of Partner
SME 11-49SME 50 - 249OtherBig company
Type of partnership
Commercial agreement with technical assistance

Call details

Coordinator required
Yes

Dissemination

Technology keywords
11008 - Creative services01004002 - Applications for Tourism11007 - Sports and Leisure
Market keywords
07001007 - Other leisure and recreational products and services02007022 - Software services07001002 - Amusement and recreational facilities07005005 - Travel agencies and services07004008 - Other consumer products
Sector Groups Involved
DigitalTourism
Targeted countries
All countries

Images

Files

Platform Presentation
English
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