Internationalisation

After 18 years of supporting SMEs across Europe and beyond, how has the Enterprise Europe Network evolved and what comes next? We sat down with Muriel de Grande, Head of Sector for Enterprise Europe Network and EEN Partnerships at EISMEA, to reflect on the Network’s evolution, the shift towards more personalised and long-term support, and the role of collaboration in helping SMEs grow. This conversation takes a closer look at the changing needs of SMEs that have shaped the Network over the years and what must remain at the heart of its future.

For SMEs from island regions, scaling abroad often starts with a different set of realities. Distance, connectivity, language, visibility and market access can all shape how international opportunities are found, built and sustained.

Through the experience of Enterprise Europe Network advisers working with companies from La Réunion, this article explores five daily realities of growing across borders from an island region, and what other SMEs can learn from them.

Taking your business international comes with its share of challenges but also exciting opportunities. Entering new markets can lead to increased sales, access to diverse talent, and a competitive edge in untapped regions. So, how do you begin? Here are 5 key tips to help you approach international expansion with confidence and clarity.