Blog

Sometimes the most natural of things can give birth to an outstanding idea. Discover the latest edition of the Network’s Blog! German Network Adviser, Andrea Dohle from ZENIT GmbH interviewed Anna Yona, founder of Wildling Shoes, to ask her what sustainability means to her and how successful a sustainability-focused business strategy can be.

Green is the new black. There are no doubts about it. We’ve all heard the slogans and buzzwords, but we might still be wondering, what does this really mean? How can companies get on board and go green, especially those working in specific sectors, like the building one, with their own distinct challenges? How do the latest sustainable solutions help deliver economic growth? What kind of help does the Enterprise Europe Network offer?

In line with the European Green Deal’s goal to improve people’s health, quality of life and care for nature, the Farm to Fork Strategy addresses an essential element for people well-being: food. European food is known to be of high quality and safety. Furthermore, European food and drink manufacturing enterprises – the majority of which are SMEs – export their products to more than 200 countries. This makes the EU the world’s largest exporter of food and drink products.

The transition to economic, environmental and social sustainability has become a major priority for the new European Commission. At the same time, all main actors have agreed that this transition must be based on a strong and resilient economy which finds its backbone in Small and medium-sized Enterprises (SMEs).